CTSC - Keeping Life Active And Fun For The Entire Family!

The pandemic has proved to have boosted sales of Outdoor Toys, a situation which James believes will continue in 2023. “As unfortunate as the pandemic was, and still is, I think it has reminded people how nice it is to play together outside in an unplugged way,” he told us. “The switch to virtual learning and working has resulted in a real need to get away from technology. It’s been so nice to see people being active outdoors again, just like we did as kids in the 80s and 90s.” People likely play in weekends and holidays getting together to have enjoyment and relax.

CTSC prides itself on the company’s innovation, designs, value for money, portability, and passion for creating the next great outdoor toy; all factors which set its ranges apart in the marketplace. “You see these bulky backyard games, which are not only too big to carry around but expensive too,” explained James. “We don’t over-engineer our products. We keep them simple and fun to play with, anytime, anywhere. We are passionate about creating great products people won’t grow tired of after a few outings, and that appeal to kids and adults alike, adding our creative fun elements”

CTSC supports its products fully, in terms of marketing and retail partnerships, particularly by focusing a lot of its efforts online. James believes that social media images and videos are strong marketing assets, and stressed the importance of building a strong brand on Instagram, TikTok, YouTube, LinkedIn, etc., helping create word-of-mouth that retailers will benefit from.

With the trade shows being cancelled this year, the company has also taken steps to bridge the gap between itself and buyers, with a new virtual showroom to give an overview of the brand and products. Offering images and new product videos, the website also lets retailers request a sample kit and catalogue, or schedule a virtual meeting. “We’ve even created a new video introducing ourselves to people,” said James. “Our branded sample kit showcases only the 2022 new items, allowing us to provide the ‘wow factor’ our in-person demos usually offer. We’re bridging the gap and showing that we’re not going anywhere.” he concluded: “The pandemic didn’t slow us down; it just gave us more reasons to discover new ways to keep life fun. We are pleased to bring in wonderful business opportunities for all parties, we are creating awesome items innovative to go making memories for kids and parents.”

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